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COMS 4337 [0.5 credit] Communication and Public Affairs Strategies

This hands-on course teaches students how to develop, design, and execute a public affairs strategy. Emphasis on understanding the interaction between public institutions and stakeholders and how effective public affairs strategies can be designed to help organizations achieve goals through public or opinion leader persuasion.
Also listed as PAPM 4000.
Prerequisite(s): fourth-year Honours standing in Communication and Media Studies or permission of the School of Journalism and Communication.
Lectures three hours a week.