COMS 4337 [0.5 credit] Communication and Public Affairs Strategies
This hands-on course teaches students how to develop, design, and execute a public affairs strategy. Emphasis on understanding the interaction between public institutions and stakeholders and how effective public affairs strategies can be designed to help organizations achieve goals through public or opinion leader persuasion.
Prerequisite(s): fourth-year Honours standing in Communication and Media Studies or permission of the School of Journalism and Communication.
Lectures three hours a week.