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IBUS 5714 [0.25 credit] Buyer Behaviour in International Markets

Globalization and the divergent, crossvergent and convergent paradigms are used to explain and analyze the behaviour of buyers across different markets and cultures. Socio-cultural, psychological, organizational and other factors that guide purchase decision-making behavior in consumer and B2B markets are examined.
Prerequisite(s): IBUS 5701.