Print and PDF Options

BUSI 3209 [0.5 credit] Consumer Behaviour

Introduction to the application of psychological theories and methodologies to consumer behaviour. How consumer behaviour is shaped by internal influences. Topics include perception, learning, memory, motivation, affect, personality, the self, attitudes and decision-making.
Precludes additional credit for BUSI 4206 (no longer offered).
Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each).
Lecture three hours a week.

Co-operative Education

Undergraduate Calendar

...Accounting Entrepreneurship Finance, International Business, Marketing, Supply Chain...PSCI 3208 , and PSCI 3209 , before the second...

European and Russian Studies

Undergraduate Calendar

...4: Social Sciences Anthropology, Business, Cognitive Science, Criminology...PSCI 3208 , and PSCI 3209 , before the second...