BUSI 3209 [0.5 credit] Consumer Behaviour
Introduction to the application of psychological theories and methodologies to consumer behaviour. How consumer behaviour is shaped by internal influences. Topics include perception, learning, memory, motivation, affect, personality, the self, attitudes and decision-making.
Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each).
Lecture three hours a week.
...Accounting Entrepreneurship Finance, International Business, Marketing, Supply Chain...PSCI 3208 , and PSCI 3209 , before the second...
...4: Social Sciences Anthropology, Business, Cognitive Science, Criminology...PSCI 3208 , and PSCI 3209 , before the second...