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BUSI 4219 [0.5 credit] Sustainability Marketing

An overview of the roles of marketing in a sustainable society: advancing organizations’ economic success while creating positive impacts on the environment and society; promoting consumers’ sustainable lifestyle; advocating institutional change to facilitate sustainable production and consumption.
Includes: Experiential Learning Activity
Prerequisite(s): 3rd year standing. Restricted to BCom, BIB and students registered in any of Sprott's Minor in Business offerings.
lecture three hours a week