IBUS 5715 [0.25 credit] Foreign Markets: Selection, Assessment and Entry Strategies
Selection and assessment of foreign markets suitable to corporate capabilities. Factors affecting the internationalization of firms, from SMEs and born globals to large multinationals. Methods for foreign market entry and service, from exporting, licensing, and franchising to JVs, M&As and greenfield investment.
Prerequisite(s): IBUS 5701.