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BUSI 2208 [0.5 credit] Introduction to Marketing

Overview of the marketing function within the firm. Introduction to key marketing concepts and principles; business environment analysis, strategic decision making (segmentation, targeting, positioning), marketing mix planning (product, price, place promotion). Analysis of marketing problems using cases and major project.
Includes: Experiential Learning Activity
Precludes additional credit for BUSI 2204.
Prerequisite(s): BUSI 1004, ECON 1001 and ECON 1002 (or ECON 1000) and one of BUSI 1701, PSYC 1002, SOCI 1005. Restricted to B.Com. or B.I.B. students.
Lecture three hours a week.