Print and PDF Options

BUSI 3204 [0.5 credit] Digital Marketing

Introduction and assessment of key new marketing tools and approaches, including internet marketing, relationship marketing, direct marketing; effective adoption and implementation of these tools and approaches across industries and organizations.
Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each).
Lecture three hours a week.