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BUSI 3205 [0.5 credit] Marketing Communications

Promotion as communication process and marketing tool. Integrating advertising, direct/digital marketing, interactive media, sales promotion, public relations, personal selling through strategic planning (research, budgeting, organizing, creative and media strategy), execution, and campaign evaluation. Regulatory, ethical, social issues considerations.
Prerequisite(s): BUSI 2208 or BUSI 2204 with a grade of C- or higher.
Lecture three hours a week.

HIST 3205 [0.5 credit] Canadian Business History

The place of business in Canadian society, economics and politics. The internal dynamics of Canadian business (organization, strategy, the rise of the manager), and its external implications (competition, foreign investment, business-government relations). (Field c).
Also listed as BUSI 4608.
Prerequisite(s): a 2000-level history course or third-year standing and 1.0 credit in history.
Lectures three hours a week.