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BUSI 3207 [0.5 credit] Marketing Research

Concepts essential for understanding and conducting applied marketing research. Methods for collecting, analyzing, and interpreting data relevant to marketing decision-making. Experience in research techniques through case studies, exercises and project.
Includes: Experiential Learning Activity
Precludes additional credit for BUSI 3100.
Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C or higher in each), STAT 2601 or STAT 2606 (with a grade of C- or higher in each).
Lecture three hours a week.