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BUSI 3208 [0.5 credit] Business-to-Business Marketing

Theories and practice of marketing in business-to-business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues.
Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each).
Lecture three hours a week.