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BUSI 4408 [0.5 credit] Social Analytics

Covers the process, tool and techniques necessary to acquire, clean and analyze text that has been generated on social platforms. Social network analysis, sentiment analysis, topic extraction, co-occurrence analysis.
Prerequisite(s): third year standing, BUSI 1401 or BUSI 2400, and BUSI 2208, and STAT 2601 or STAT 2606. Restricted to students enrolled in B.Com, BIB, and the B.Econ Economic Data Science Concentration.
Lecture three hours a week.