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BUSI 4408 [0.5 credit] Social Analytics

Covers the process, tool and techniques necessary to acquire, clean and analyze text that has been generated on social platforms. Social network analysis, sentiment analysis, topic extraction, co-occurrence analysis.
Prerequisite(s): BUSI 2400, BUSI 2208, STAT 2607, 3rd year standing. Restricted to students enrolled in B.Com, BIB.
Also offered at the graduate level, with different requirements, as ITIS 5408, for which additional credit is precluded.
Lecture three hours a week.