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BUSIĀ 5280 [0.5 credit] Seminar in Marketing I: Management and Strategy

Marketing theory, history, and developments through the analysis, synthesis, and extension of theoretical and empirical papers on marketing management and strategy including all aspects of the marketing mix plus alliances, competitive advantage, global marketing strategies and segmenting, targeting and positioning.
Also offered, with different requirements, as BUSI 6200, for which additional credit is precluded.