BUSI 4208 [0.5 credit] Marketing Management
In depth analysis and applications of the managerial aspects of marketing. Marketing strategy development and implementation theory and practice.
Prerequisite(s): third year standing, BUSI 2208, and one of BUSI 3205 or BUSI 3207 (with a grade of C or higher in each).
Lecture three hours a week.
Lecture three hours a week.