COMS 3308 [0.5 credit] Critical Studies in Advertising and Consumer Culture
A critical analysis of major constructs and basic mechanisms of advertising, social marketing and other aspects of consumer culture. The course examines the social, political-economic and cultural implications of consumer culture.
Precludes additional credit for COMM 3301 (no longer offered) and COMM 3308 (no longer offered).
Prerequisite(s): third-year standing in Communication and Media Studies (including BPAPM related specializations), or permission of the School of Journalism and Communication.
Lectures and discussion groups three hours a week.
Prerequisite(s): third-year standing in Communication and Media Studies (including BPAPM related specializations), or permission of the School of Journalism and Communication.
Lectures and discussion groups three hours a week.