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MKTG 5229 [0.5 credit] Marketing in the Arts and Culture Sectors

Advanced study of marketing within the arts and culture sectors. Facilitates sophisticated understanding of the knowledge and skills required for marketing managers to respond to changing market environments in order to bring arts and culture offerings to their target audiences.
Prerequisite(s): MKTG 5200.
Also offered at the undergraduate level, with different requirements, as BUSI 4229, for which additional credit is precluded.