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TIMG 5005 [0.5 credit] Customer Value Creation in Technology Firms

Topics include: architecture, product/service management; technology and complementary assets; latent needs; co-design and user innovation; life-cycle management; pricing; alignment of technology and business strategy; user experience; customer retention.
Precludes additional credit for TTMG 5005 (no longer offered).
Prerequisite(s): TIMG 5001 and TIMG 5002.