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TIMG 5205 [0.5 credit] Customer Value Creation in Technology Firms

Company value architecture and value propositions, design thinking and multiple stakeholder perspectives on value, new product and service design, digital value creation, technology and complementary assets, latent needs, co-design and user innovation, alignment of technology and business strategy, user experience, customer retention.
Includes: Experiential Learning Activity
Precludes additional credit for TIMG 5005 (no longer offered).
Prerequisite(s): TIMG 5002.