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BIT 2002 [0.5 credit] Marketing in the IT sector

Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels.
Includes: Experiential Learning Activity
Precludes additional credit for BUSI 2204.
Prerequisite(s): restricted to students in the B.I.T. degree program.
Lectures three hours a week.


Undergraduate Calendar

...Resource Management, Information Technology (BIT), Information Technology (ITEC...PSYC 2001 and PSYC 2002 Students in B...

Co-operative Education

Undergraduate Calendar

...PSYC 2001 and PSYC 2002 Students in B...op Work Term Course : BIT 3999 Work/Study...

Academic Regulations for Degree Students

Undergraduate Calendar will not receive credit for BIT 2001, BIT 2002 or any 0000-level mathematics...