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BIT 2002 [0.5 credit] Marketing in the IT sector

Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels.
Includes: Experiential Learning Activity
Precludes additional credit for BUSI 2204.
Prerequisite(s): restricted to students in the B.I.T. degree program.
Lectures three hours a week.

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