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BUSI 3210 [0.5 credit] Personal Selling

Provides an introduction to and application of the principles of personal selling for persons pursuing any vocation, as well as those aspiring to careers in Marketing. Introduces basic concepts of professional selling including: customer analysis, communication skills, effective openings and closings, and customer relations.
Prerequisite(s): BUSI 2204 or BUSI 2208 with a grade of C- or higher.
Lecture 3 hours a week.