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BUSI 4201 [0.5 credit] Marketing Metrics

An overview of essential marketing metrics used for enhancing marketing decisions. The course consists of seven core modules: share metrics, margins and profits, pricing, product and portfolio management, sales force management, promotion profitability, and customer profitability.
Prerequisite(s): BUSI 1005 and BUSI 2208.
Lecture three hours a week.