
BUSI 4209 [0.5 credit] Consumer Culture Theory
Consumer behaviour from a macro and interpretive approach, as a social and cultural phenomenon; the relationships between consumers, the marketplace and cultural meaning.
Precludes additional credit for BUSI 4206 (no longer offered).
Prerequisite(s): third year standing, and BUSI 3209 (with a grade of C or higher).
Lecture three hours a week.
Prerequisite(s): third year standing, and BUSI 3209 (with a grade of C or higher).
Lecture three hours a week.