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ITIS 5408 [0.5 credit] Social Analytics

The process, tools and techniques necessary to acquire, clean, and analyze text that has been generated on social platforms. Social network analysis, sentiment analysis, topic extraction, and co-occurrence analysis.
Includes: Experiential Learning Activity
Prerequisite(s): ITIS 5401, MKTG 5200, BUSI 5801.
Also offered at the undergraduate level, with different requirements, as BUSI 4408, for which additional credit is precluded.